TRUE DETECTIVE: NIGHT COUNTRY (HBO) 360 Marketing Campaign
SYNOPSIS: In Ennis, Alaska, the men that operate a research station vanish. To solve the case, Chief Danvers and Navarro will have to confront the darkness themselves, and dig into the haunted truths that lie buried under the eternal ice.
My Role: Supported the Creative Director and Creative Lead in the development key art, trailers, teasers, out-of-home, and digital content.
2024: CLIO SILVER WINNER: OOH: True Detective Night Country- Frozen Billboards
2024: CLIO SILVER WINNER: ORIGINAL CONTENT: True Detective Night Country- Indigenous Stories
2024 GEMA GOLD WINNER: Building/Wall Ad: True Detective: Night Country Ice Billboards
2024 GEMA BRONZE WINNER: 360 Campaign: Drama - True Detective: Night Country
360 Marketing Overview
Key Art
Hero Key Art
Secondary Key Art
Digital Key Art
trailer
out-of-home
New York & Los Angeles
International OOH
ICE WALL OOH STUNT
Linear TELEVISION Promotions
NHL on TNT Promotion
