emoji science in the new york times crossword puzzle

Remember that time a video series I produced made it into the New York Times crossword puzzle? How great is that?

The Bill Nye Emoji Science series was a collaboration with GE, Vayner Media and Small Girls PR. Together, we got the Science Guy to explain things like evolution, climate change and super materials - all with the help of those funny little emoji characters.  Here's one of my favorites: